Accused in the Blake Lively case Justin Baldoni received “honor at an event honoring men who elevate women” in 2025.

Blake Lively suffered the “biggest reputational hit of her career,” according to reports, after suing her “It Ends With Us” director and co-star Justin Baldoni.

According to reports, Blake Lively launched a smear campaign against her co-star and director of “It Ends With Us,” Justin Baldoni, after accusing him of sexual harassment. The New York Times claims that the purported “effort to tarnish Lively appears to have paid off.”

On Friday, Lively filed a complaint against Baldoni. Following a meeting when she and her husband Ryan Reynolds discussed “repeated sexual harassment and other disturbing behavior” by Baldoni and a producer on the film, she accused Baldoni and the studio of launching a “multi-tiered plan” to harm her image.

Baldoni
NEW YORK, NEW YORK—OCTOBER 28: On October 28, 2024, Blake Lively is in New York City for the 2024 CFDA Awards at the American Museum of Natural History. Photograph by Dimitrios Kambouris/AFP/Getty Images (Image courtesy of AFP/GETTY IMAGES NORTH AMERICA/Getty Images/Dimitris Kambouris) (AFP via Getty Images)

 

According to The New York Times, which cited a forensic study she obtained from a brand marketing expert, the negative media coverage and criticism reached an abnormally high proportion of her internet presence within days of the film’s premiere.

“Biggest reputational hit of her career” was what Lively went through, the source said. She was labeled a bully, hard to deal with, and tone-deaf. Her new hair care brand saw a sharp decline in sales.

Baldoni “emerged largely unscathed” in the meanwhile. He was recognized last month at a star-studded gala honoring men who “elevate women, combat gender-based violence, and promote gender equality worldwide,” according to the NYT story.

However, the talent agency William Morris Endeavor ceased representing Baldoni on Saturday after the publication of the New York Times piece, according to a remark from Ari Emanuel, CEO of Endeavor, the agency’s parent business.

Baldoni, producer Heath, Wayfarer [studio], co-founder Steve Sarowitz, Wallace, crisis management specialist Melissa Nathan, and another public relations consultant working on the campaign, Jennifer Abel, were also named in Lively’s lawsuit.

Among other things, she claimed retribution and sexual harassment.Baldoni

“I hope my legal action helps pull back the curtain on these sinister retaliatory tactics to harm people who speak up about misconduct and helps protect others who may be targeted,” Lively said in a statement.

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